Portfolio

BE FLORIDIAN

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Supporting the strongest fertilizer restrictions in the nation, the Be Floridian campaign asked homeowners in the Tampa Bay region to skip lawn fertilizer in the summer to prevent pollution of the waters they cherish for recreation. Be Floridian utilized principles of social marketing to identify target audiences, deliver messages that inspired behavior change, and monitor success. Working with the marketing firm of Salter Mitchell, Nanette O'Hara coordinated a 5-year campaign for the Tampa Bay Estuary Program that embraced contemporary marketing techniques – including digital ads, billboards, bus wraps, sharable infographics, an active Facebook community, and retail outreach -- reinforced by community events showcasing the campaign’s iconic plastic pink yard flamingo mascot. Campaign evaluations demonstrated that Be Floridian increased homeowner knowledge of Florida-friendly fertilizer practices in Pinellas County and significantly reduced the amount of fertilizer used by Pinellas residents. 

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CHARTING THE COURSE:
THE COMPREHENSIVE CONSERVATION AND MANAGEMENT PLAN FOR TAMPA BAY

Nanette coordinated writing, editing, design, internal/external reviews, and stakeholder feedback for a complete revision of the Comprehensive Conservation and Management Plan for Tampa Bay (CCMP), a two-year effort that will guide bay research and restoration for a decade. View the entire Plan. Nanette also provided original photographs for the CCMP, created a web-based poll to solicit public opinions of priority issues, and led production of a condensed Public Summary of the Plan. Her partners in this extended 2.5-year project were Shafer Consulting and Bazany Design.

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POOCHES FOR THE PLANET

Nanette created and implemented a multi-faceted educational campaign to persuade pet owners to properly dispose of their doggy’s doody to protect public health and water quality. Through partnerships with animal shelters, vet clinics, neighborhoods and pet-related businesses, Pooches for the Planet used positive messaging to promote “Clean Waters, Clean Yards and Clean Shoes.” The campaign received nationwide attention for innovative GPS mapping of poop piles in target parks and preserves to successfully document changes in pet waste disposal practices following educational efforts. Nanette’s Pooches for the Planet team members were Simply Green Solutions and Bazany Design.

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SBEP STRATEGIC COMMUNICATION PLAN

O'Hara Communications developed a Strategic Communications Plan to guide public involvement initiatives for the Sarasota Bay Estuary Program for the period 2019-2024.  This project included creation of a public opinion poll and facilitation of a stakeholder visioning workshop.  View the Plan.

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FLORIDA BIRDING AND NATURE FESTIVAL SOCIAL MEDIA MANAGEMENT

O'Hara Communications provides complete social media content management and marketing for an annual 4-day nature festival attracting visitors from throughout the U.S. to the Tampa Bay region.

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COQUI YO FOUNDATION

Website design and content for an environmental non-profit organization devoted to reducing shoreline litter in the region of Aguadilla, Puerto Rico. Visit coquiyo.org

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KITTEN SITTIN

Social media and email marketing for a catsitting franchise based in

Tampa. O'Hara Communications designed and purchased Facebook 

ads to promote franchises and provided training in social media content management and email marketing to communicate with clients, and potential franchisees, and grow the business database. 

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 #LOVETAMPABAY

This social sharing campaign Nanette implemented for the Tampa Bay Estuary Program showcases digital postcards of special people and places in Tampa Bay, organized in themes of Home, Jobs, Art, Science and Community. The postcards can be shared on multiple social media platforms as well as email. Residents are invited to upload and share their own Tampa Bay postcards. Nanette’s #Love Tampa Bay team included Hashtag Creative, MKH Communications, Bazany Design and Kathleen Finnerty Photography.

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PROJECT/EVENT PHOTOGRAPHY SAMPLES

Nanette specializes in imagery that creatively documents projects and events, showcases the beauty of nature, and chronicles human interactions with the natural environment. 

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© 2019 by O'Hara Communications, LLC