Portfolio
Click to enlarge
BE FLORIDIAN
Supporting the strongest fertilizer restrictions in the nation, the Be Floridian campaign asked homeowners in the Tampa Bay region to skip lawn fertilizer in the summer to prevent pollution of the waters they cherish for recreation. Be Floridian utilized principles of social marketing to identify target audiences, deliver messages that inspired behavior change, and monitor success. Working with the marketing firm of Salter Mitchell, Nanette O'Hara coordinated a 5-year campaign for the Tampa Bay Estuary Program that embraced contemporary marketing techniques – including digital ads, billboards, bus wraps, sharable infographics, an active Facebook community, and retail outreach -- reinforced by community events showcasing the campaign’s iconic plastic pink yard flamingo mascot. Campaign evaluations demonstrated that Be Floridian increased homeowner knowledge of Florida-friendly fertilizer practices in Pinellas County and significantly reduced the amount of fertilizer used by Pinellas residents.
Click to enlarge
CHARTING THE COURSE:
THE COMPREHENSIVE CONSERVATION AND MANAGEMENT PLAN FOR TAMPA BAY
Nanette coordinated writing, editing, design, internal/external reviews, and stakeholder feedback for a complete revision of the Comprehensive Conservation and Management Plan for Tampa Bay (CCMP), a two-year effort that will guide bay research and restoration for a decade. View the entire Plan. Nanette also provided original photographs for the CCMP, created a web-based poll to solicit public opinions of priority issues, and led production of a condensed Public Summary of the Plan. Her partners in this extended 2.5-year project were Shafer Consulting and Bazany Design.
LAKE WORTH LAGOON
MANAGEMENT PLAN
The team of O'Hara Communications and Bazany Design produced the first update of this watershed management plan since 2013. Services included research, writing, editing and coordination of layout and graphics with Bazany Design. The Plan will guide management, research and community involvement actions to enhance and protect the Lake Worth Lagoon for the next decade.
SBEP STRATEGIC COMMUNICATION PLAN
O'Hara Communications developed a Strategic Communications Plan to guide public involvement initiatives for the Sarasota Bay Estuary Program for the period 2019-2024. This project included creation of a public opinion poll and facilitation of a stakeholder visioning workshop. View the Plan.
Click to enlarge
COMMUNITY PLAYBOOK FOR HEALTHY WATERWAYS
We provided comprehensive editing and synthesis of technical information for a web-based guidebook of community solutions to reduce nutrient pollution in Sarasota County waterways. View the Playbook website at https://www.waterqualityplaybook.org/#our-way
Click to enlarge
Click to enlarge
FLORIDA BIRDING AND NATURE FESTIVAL SOCIAL MEDIA MANAGEMENT
O'Hara Communications provides complete social media content management and marketing for an annual 4-day nature festival attracting visitors from throughout the U.S. to the Tampa Bay region.
KITTEN SITTIN SOCIAL MEDIA MARKETING AND DIGITAL SKILLS COACHING
Social media and email marketing for a catsitting franchise based in Tampa. O'Hara Communications designed and purchased Facebook ads to promote franchises and provided training in social media content management and email marketing to communicate with clients, and potential franchisees, and grow the business database.
Click to enlarge
SARASOTA BAY WATCH
SOCIAL MEDIA MANAGEMENT
We manage the Facebook and Instagram presence for this non-profit that supports environmental restoration through education and community involvement. Services include custom graphics, videos and slideshows and monthly reporting of key metrics.
Click to enlarge
Click to enlarge
APPLIED SCIENCES CONSULTING MARKETING AND PUBLIC RELATIONS
We provide community relations, web content and LinkedIn management for a successful engineering firm specializing in innovative stormwater management and hazard mitigation for the public sector.
PROJECT/EVENT PHOTOGRAPHY SAMPLES
O'Hara Communications specializes in imagery that creatively documents projects and events, showcases the beauty of nature, and chronicles human interactions with the natural environment.
Click to enlarge
Click to enlarge
#LOVETAMPABAY SOCIAL SHARING AWARENESS CAMPAIGN
This social sharing campaign Nanette implemented for the Tampa Bay Estuary Program showcases digital postcards of special people and places in Tampa Bay, organized in themes of Home, Jobs, Art, Science and Community. The postcards can be shared on multiple social media platforms as well as email. Residents are invited to upload and share their own Tampa Bay postcards. Nanette’s #Love Tampa Bay team included Hashtag Creative, MKH Communications, Bazany Design and Kathleen Finnerty Photography.
Click to enlarge
POOCHES FOR THE PLANET
PET WASTE EDUCATION
Nanette created and implemented a multi-faceted educational campaign to persuade pet owners to properly dispose of their doggy’s doody to protect public health and water quality. Through partnerships with animal shelters, vet clinics, neighborhoods and pet-related businesses, Pooches for the Planet used positive messaging to promote “Clean Waters, Clean Yards and Clean Shoes.” The campaign received nationwide attention for innovative GPS mapping of poop piles in target parks and preserves to successfully document changes in pet waste disposal practices following educational efforts. Nanette’s Pooches for the Planet team members were Simply Green Solutions and Bazany Design.